about me

I'm Jobelle, a digital product designer based in Zürich, Switzerland. 

My path to a design career started from a deep interest in DIY culture (creating zines, designing posters for school clubs and bands.) In 2006, I obtained my bachelor in Interdisciplinary Studies, with focus on Communication and Psychology. Shortly after graduation, I started my art direction career in magazine publications in Manila. Within five years in the publishing industry, I have worked alongside the best editors-in-chief and creative directors while consequently art directed and designed a number of magazines, most notable include Garage Magazine (Philippines) and Cosmopolitan (Singapore).

In 2010, I participated in an artist residency at Cittadellarte-Fondazione Pistoletto in Biella, Italy. Some of my collaborations in public intervention and video art produced during the residency have been exhibited in Spain and Italy.

In 2011, I have read too many articles declaring "print is dead",  paving my way to Ho Chi Minh City to work for Ringier Studios, an award-winning boutique digital design studio as a new media art director conceptualizing and creating iPad apps.  In 2013, Ringier Studios was acquired by Kaiser Private Group.

In 2013, I was one of the early design hires at Misfit, a wearable tech startup based in California, USA and HCMC, Vietnam. I worked on Misfit Shine's UI and branding guidelines. In 2015, Misfit was acquired by Fossil Group.

In 2015, I moved as a UI/UX designer at TINYpulse, an HR software company based in Seattle, USA and HCMC, Vietnam. I worked on the redesign of its flagship product, TINYpulse Engage, which has consistently a high NPS score.

After 7 wonderful years in HCMC, Vietnam, I have moved to Zürich, Switzerland, where I intend to continue my love for design, hiking and motorbike trips. 

Download my CV here.

What they said


"Thanks for working so hard to knock out this first use case prototype. I haven't been this excited about the product and general direction we're going since the day I joined.  It's been a pleasure working with you over the past few days..." 

Dave Hadju, Head of Product


"Thank you so much for participating in our sprint grooming today. It was great hearing your thoughts and learning from you. I'm looking forward to hearing your suggestions. Thank you for your effort in living our company value of Delighting customers."

Joe Huynh, CEO


"Awesome work on Workday Design, every time I work with you, you inspire me a lot!"

Harsh Vijayakumar, Product Manager


"Jobelle, thank you for working so hard to get the requested design done on time although you have a lot of stuff on your plate. Love having you as a coworker :)"

Jade Tran, Product Owner


"Color/Palette master! I look forward to see new developments on the color brand palette, the work you did was amazing and even though it seems small I know it will make a huge difference. As usual I look forward to keep learning from you, specially around branding, I never leave the office without a new lesson a most of them are from you. Keep rocking the user flows and experiences!"

Camila Garcia, UX Designer


"This is a belated cheers, but THANK YOU! I always love working with you, but especially love when we get to work side by side and really talk the nitty gritty detail of design. As usual during my trip you were amazing and you always have such good insights and knowledge for me to learn from! You are amazing and I am so lucky to work with such a talented Wonder Woman! You rock!"

Amber Scoville, UI Designer


"While you're not officially on Freemium team, the Cheers Dashboard, Cheers Leaderboard and upcoming Cheers Feed are great addition to for Freemium. I believe that everyone will still be proud of the Cheers Leaderboard as a team's proposed feature / design 5 months ago and it became a reality now. So proud of you! And make more of these coming!"

An Tran, Agile Coordinator


"Jobelle, it's sad to hear that you are leaving! You had been here before I started and it's hard to imagine our products today without your contribution. I wish you all the best on your future endeavor, and thank you very much for everything you've done!"

An Ta, Software Engineer